Post by account_disabled on Jan 23, 2024 9:07:05 GMT
It is quite difficult to advance in the niche of legal services - there is high competition and the cost per click. Therefore, it is important to understand which services make sense to advertise and where it is better to invest your budget. The OdesSeo agency found answers to these questions using call tracking. And shares a case study on how a law firm can get more calls at lower costs. Reading time: 7 minutes Project Features Project work results Client: legal company "Documents" Region: Odessa and region Period: from May 2017 to today Project Features The Documents company provides legal services on issues related to construction and land plots. For example, privatization of real estate, commissioning of a facility, execution of transactions, etc.
The company Fax Lists is represented on the Internet by the website document.od.ua. Law firm case: CTR increase by 70% and call cost reduction by 20% Documents company website In the lower right corner is the Ringostat callback form, customized to match the color scheme of the site More than four years ago, the company turned to our partner, the OdesSeo agency. The contractor sets up and runs contextual advertising for Documents on Google, Facebook and Instagram. The main task with which the company turned to the agency was to increase the number of leads and signed contracts with clients.
Which is quite difficult, since there is high competition in the niche and, accordingly, the cost of a click. Therefore, the company needs to process applications as quickly as possible so as not to lose a client. For example, in spring and summer, during the period of active construction, legalization services are gaining popularity. Plus, legal advice may be needed urgently. Therefore, if you do not respond to the request in time, a potential client, without waiting for a connection with the manager, may go to a competitor’s website and become their client. At the same time, the majority of applications from the Documents company are received by telephone. Approximately 85% are calls, and only 15% of customers fill out an online form on the site.
The company Fax Lists is represented on the Internet by the website document.od.ua. Law firm case: CTR increase by 70% and call cost reduction by 20% Documents company website In the lower right corner is the Ringostat callback form, customized to match the color scheme of the site More than four years ago, the company turned to our partner, the OdesSeo agency. The contractor sets up and runs contextual advertising for Documents on Google, Facebook and Instagram. The main task with which the company turned to the agency was to increase the number of leads and signed contracts with clients.
Which is quite difficult, since there is high competition in the niche and, accordingly, the cost of a click. Therefore, the company needs to process applications as quickly as possible so as not to lose a client. For example, in spring and summer, during the period of active construction, legalization services are gaining popularity. Plus, legal advice may be needed urgently. Therefore, if you do not respond to the request in time, a potential client, without waiting for a connection with the manager, may go to a competitor’s website and become their client. At the same time, the majority of applications from the Documents company are received by telephone. Approximately 85% are calls, and only 15% of customers fill out an online form on the site.