Post by account_disabled on Feb 18, 2024 5:06:43 GMT
Your ad and other advertisers' ads appear together in the same auction. This ratio helps you understand how much overlap there is between you and your competitors. A high Overlap Rate shows how competitive you are with businesses offering similar products or services. Google Ads Auction insights report overlap rate For example,
If another advertiser's overlap rate latestdatabase.com column in your auction insights report reads “50%,” that means your ad appeared with that advertiser's ad 5 times out of every 10 impressions. In this area, you can see the amount of overlap between you and your competitors. The overlap rate will be higher with some of your competitors than with others.
This means you would expect businesses to be more closely related to you in terms of products or services. If not, this could be truly remarkable information. If you have a relatively low overlap rate with a similar business, this may mean that they've found other ways to reach their audience that you haven't noticed yet, by bidding on other keywords that you've overlooked. Therefore, it is useful to examine the situation carefully.
If another advertiser's overlap rate latestdatabase.com column in your auction insights report reads “50%,” that means your ad appeared with that advertiser's ad 5 times out of every 10 impressions. In this area, you can see the amount of overlap between you and your competitors. The overlap rate will be higher with some of your competitors than with others.
This means you would expect businesses to be more closely related to you in terms of products or services. If not, this could be truly remarkable information. If you have a relatively low overlap rate with a similar business, this may mean that they've found other ways to reach their audience that you haven't noticed yet, by bidding on other keywords that you've overlooked. Therefore, it is useful to examine the situation carefully.