Post by akabborakabbor on Feb 28, 2024 5:50:46 GMT
A Brand Community can be defined as one: “specialized community, disconnected from a specific territorial context, based on a structured set of social relations between admirers of a brand” A community differs from any other marketing tool and activity in that its members not only talk to the Brand but also and above all to each other, on topics of their choice, with whoever they want and when they want. An effective corporate communication plan capable of creating value and giving strength to our brand, nowadays, cannot ignore the use of tools such as Social Networks . The list of all Social Networks is very long, and it is very difficult to have an optimal and efficient presence on all of them. Not to mention the use of resources that this thing would require.
We must learn to choose our battles. What does it mean? Understand which of all the social networks is or are suitable for our company, for our business. New communication lever for a corporate communication plan brand community The traditional means of communication have seen a significant redistribution Chinese Student Phone Number List of their weight and importance for some time; for this reason it is necessary to learn to exploit new communication levers. Saturation in communications , changes in Google SEO rules, new communication strategies, changes in algorithms in social platforms, are all events to which we must pay close attention in order to maintain high operational levels of all our tools. Among the tools to be exploited within a successful corporate communication plan, we certainly find communities.
It is not easy to give a univocal definition, but even less so to create a strong Brand Community that plays the role of "launching pad" or "sounding board" for your brand. Aimed at obtaining and creating strong brand awareness and identity, but also widely usable as accurate profiling tools for the creation of similar audiences (also defined as lookalike audiences) to which we can direct and target our Facebook , LinkedIn... sponsorships . These groups (defined as Brand Communities), created at the behest of the company itself or spontaneously, are characterized by: bringing people together with a common interest/passion; promote virtual relationships between users; the active participation of several members. Obviously this is an opportunity for the company that can understand and understand consumers' needs more easily, but you have to know how to exploit it.
We must learn to choose our battles. What does it mean? Understand which of all the social networks is or are suitable for our company, for our business. New communication lever for a corporate communication plan brand community The traditional means of communication have seen a significant redistribution Chinese Student Phone Number List of their weight and importance for some time; for this reason it is necessary to learn to exploit new communication levers. Saturation in communications , changes in Google SEO rules, new communication strategies, changes in algorithms in social platforms, are all events to which we must pay close attention in order to maintain high operational levels of all our tools. Among the tools to be exploited within a successful corporate communication plan, we certainly find communities.
It is not easy to give a univocal definition, but even less so to create a strong Brand Community that plays the role of "launching pad" or "sounding board" for your brand. Aimed at obtaining and creating strong brand awareness and identity, but also widely usable as accurate profiling tools for the creation of similar audiences (also defined as lookalike audiences) to which we can direct and target our Facebook , LinkedIn... sponsorships . These groups (defined as Brand Communities), created at the behest of the company itself or spontaneously, are characterized by: bringing people together with a common interest/passion; promote virtual relationships between users; the active participation of several members. Obviously this is an opportunity for the company that can understand and understand consumers' needs more easily, but you have to know how to exploit it.