Post by account_disabled on Feb 28, 2024 6:30:51 GMT
Social networks continually test new formats and solutions to help advertisers achieve their goals. This makes quite a bit of sense: if the tools don't perform, people don't invest in their use! Despite all its advantages, LinkedIn has always lagged behind in the flexibility of its advertising platform… until now! The innovations introduced in the last period, and especially in the last few days, will allow you to improve your advertising activities on the professionals' social network. Let's find out why! What's New in LinkedIn Advertising: Why Should You Care? NEW CAMPAIGN OBJECTIVES For some time now, LinkedIn has "restructured" the Campaign Manager by dividing the objectives by stage of the Buyer's Journey .
This organization, which Nigeria Phone Number nods to Facebook's Business Manager, helps advertisers choose the objective that best suits their needs . Why is it important to choose the right objective when creating a campaign? Because the platform will optimize ad management to obtain the best performance in relation to the result we want to achieve! Three new objectives have been added that advertisers can use to maximize the impact of their advertising on LinkedIn: Brand Awareness: Use to increase brand awareness by paying for impressions Website Conversions: Optimized to receive responses to specific actions on your site Applications: Perfect for finding candidates for your job ads NEW PRICES AND COST ATTRIBUTION METHODS In line with improving goal achievement mechanisms, LinkedIn is optimizing pricing for clicks and impressions. But not only! Cost attribution is also improving , so advertisers can only pay for the results they really care about .
For example, a Brand Awareness campaign will be optimized to receive impressions and will therefore cost in relation to those impressions. Any click on the ad will not increase its price because it is not a goal-related action. However, a Website Visits campaign with CPC bidding will only charge for clicks on your landing page URLs . So likes, comments, clicks on any creativity or anything else will not generate costs! This optimization seems to be a real lifesaver for advertisers. Thanks to the guarantee of spending only for truly useful results, people will be encouraged to invest with more confidence in advertising on LinkedIn ! Now it's time to try what's new in LinkedIn for advertising! And, if you need help, contact us today to create effective communication campaigns on the professionals' platform.
This organization, which Nigeria Phone Number nods to Facebook's Business Manager, helps advertisers choose the objective that best suits their needs . Why is it important to choose the right objective when creating a campaign? Because the platform will optimize ad management to obtain the best performance in relation to the result we want to achieve! Three new objectives have been added that advertisers can use to maximize the impact of their advertising on LinkedIn: Brand Awareness: Use to increase brand awareness by paying for impressions Website Conversions: Optimized to receive responses to specific actions on your site Applications: Perfect for finding candidates for your job ads NEW PRICES AND COST ATTRIBUTION METHODS In line with improving goal achievement mechanisms, LinkedIn is optimizing pricing for clicks and impressions. But not only! Cost attribution is also improving , so advertisers can only pay for the results they really care about .
For example, a Brand Awareness campaign will be optimized to receive impressions and will therefore cost in relation to those impressions. Any click on the ad will not increase its price because it is not a goal-related action. However, a Website Visits campaign with CPC bidding will only charge for clicks on your landing page URLs . So likes, comments, clicks on any creativity or anything else will not generate costs! This optimization seems to be a real lifesaver for advertisers. Thanks to the guarantee of spending only for truly useful results, people will be encouraged to invest with more confidence in advertising on LinkedIn ! Now it's time to try what's new in LinkedIn for advertising! And, if you need help, contact us today to create effective communication campaigns on the professionals' platform.