Post by nadinenadine on Mar 5, 2024 4:10:39 GMT
To effectively define the objectives of your Facebook ADS , there is one rule. Know and keep in mind, on the one hand, your business and marketing objectives in general and, on the other hand, the specific and determined objective-action you want to achieve with that advert. Do you want people to visit your website? Do you want to encourage purchases? Do you want to get interactions? Or what else? All this, of course, must be placed in the broader spectrum of a well-planned Social Media Marketing strategy and, specifically, Social Media Advertising. To choose the objective of your Facebook advertising campaign in the right way, you need to know the possibilities available to you. The objectives of Facebook ADS campaigns Facebook distinguishes promotional objectives into 3 macro-areas : Awareness – to generate interest in your brand, product or service; Consideration – to get people to consider (know and remember) your company; Conversion – to encourage the purchase and/or use of your product or service.
Each of these macro-areas is divided into objectives that specify even more clearly the action you want people to take and, therefore, the objective you intend to achieve. 1. Objectives of Facebook ADS campaigns – Awareness The notoriety objective is divided into: Brand awareness , which allows you to reach as many people as possible who remember your ads. By choosing this objective you can work to increase the awareness of your brand, which is especially important in the case of local and/or little-known businesses; Reach , which allows you to show your ad to as Loan Phone Number List many people as possible within your target audience. 2. Facebook ADS Campaign Objectives – Consideration The Consideration macro-area includes these specific objectives: Traffic , the objective you must select if you want to increase the number of visits to your website or to get more people to use your app. By choosing this objective for your Facebook ads you can send people back to your website or you can increase interactions in your app; App Installs , the goal that lets you send people back to the app store where they can download your app; Interactions , to encourage people to interact with your post or page.
This objective allows you to encourage several actions: you can highlight your posts by choosing Interaction with post ; you can promote your page, encourage likes and fans, by choosing “Like” on the Page (often this action is not very effective, but you can always test it); you can increase attendance and interest in an event by choosing Event Responses ; Video views, to promote the viewing of your videos, a particularly effective advertising tool today; Generation of contacts or Lead ADS, the objective that allows you to generate leads, i.e. to obtain information on the contacts of interest to you (such as the e-mail address) through special forms; Messages , the objective that allows you to encourage people to start conversations with your company, so you can generate leads, encourage conversion, answer questions or offer assistance (Facebook Messenger is also today a valuable Customer Care tool) .
Each of these macro-areas is divided into objectives that specify even more clearly the action you want people to take and, therefore, the objective you intend to achieve. 1. Objectives of Facebook ADS campaigns – Awareness The notoriety objective is divided into: Brand awareness , which allows you to reach as many people as possible who remember your ads. By choosing this objective you can work to increase the awareness of your brand, which is especially important in the case of local and/or little-known businesses; Reach , which allows you to show your ad to as Loan Phone Number List many people as possible within your target audience. 2. Facebook ADS Campaign Objectives – Consideration The Consideration macro-area includes these specific objectives: Traffic , the objective you must select if you want to increase the number of visits to your website or to get more people to use your app. By choosing this objective for your Facebook ads you can send people back to your website or you can increase interactions in your app; App Installs , the goal that lets you send people back to the app store where they can download your app; Interactions , to encourage people to interact with your post or page.
This objective allows you to encourage several actions: you can highlight your posts by choosing Interaction with post ; you can promote your page, encourage likes and fans, by choosing “Like” on the Page (often this action is not very effective, but you can always test it); you can increase attendance and interest in an event by choosing Event Responses ; Video views, to promote the viewing of your videos, a particularly effective advertising tool today; Generation of contacts or Lead ADS, the objective that allows you to generate leads, i.e. to obtain information on the contacts of interest to you (such as the e-mail address) through special forms; Messages , the objective that allows you to encourage people to start conversations with your company, so you can generate leads, encourage conversion, answer questions or offer assistance (Facebook Messenger is also today a valuable Customer Care tool) .