Post by account_disabled on Mar 7, 2024 3:18:44 GMT
In today's business landscape, investing in digital marketing strategies is critical for growth and competitiveness, but how do you ensure the expense is justified? The answer lies in the calculation of marketing ROI, which measures the value generated compared to the costs incurred to implement existing strategies. Its goal, brilliantly summarized by Hubspot, is “ to generate more than a dollar for every dollar spent on a marketing campaign. What is considered a 'good ROI' varies based on the type of strategy, distribution channels and sector .
Start aiming for a 5:1, 7:1 or 10:1 return without having Germany Phone Number taken into account the tactics you intend to employ, the benchmarks and all the exclusivity factors of the project would make very little sense. Dealing with marketing means dealing with return on investment . In the digital age, ROI is an indicator that marketers live with on a daily basis because it provides an estimate of the opportunity of the current expenditure and the effectiveness of the strategy, but also because it can be detected and monitored in real time , so as to make the right data-driven adaptations in progress.
Problem 1: Marketing ROI is scary Despite the crucial importance of this indicator, only 35% of marketers consider it " very important " or " extremely important " to detect the ROI of their campaigns, and this is due to an infinite number of reasons ranging from fear of failure to lack of data or intelligence and analysis tools . In reality, the main problem is that the ROI is scary. It is in fact a cold, objective and flawless indication of the effectiveness of one's strategies which, beyond the formula ROI = (net profit / total cost) x 100, is anything but trivial to calculate in the specific case. Or rather, it is in some cases, such as in the evaluation of the return on advertising activities in PPC (pay per click), but it becomes much more complex if we place, for example, contents such as blog posts at the center of digital marketing, whose range of action is broader (also in terms of duration) than an advertising campaign.
Start aiming for a 5:1, 7:1 or 10:1 return without having Germany Phone Number taken into account the tactics you intend to employ, the benchmarks and all the exclusivity factors of the project would make very little sense. Dealing with marketing means dealing with return on investment . In the digital age, ROI is an indicator that marketers live with on a daily basis because it provides an estimate of the opportunity of the current expenditure and the effectiveness of the strategy, but also because it can be detected and monitored in real time , so as to make the right data-driven adaptations in progress.
Problem 1: Marketing ROI is scary Despite the crucial importance of this indicator, only 35% of marketers consider it " very important " or " extremely important " to detect the ROI of their campaigns, and this is due to an infinite number of reasons ranging from fear of failure to lack of data or intelligence and analysis tools . In reality, the main problem is that the ROI is scary. It is in fact a cold, objective and flawless indication of the effectiveness of one's strategies which, beyond the formula ROI = (net profit / total cost) x 100, is anything but trivial to calculate in the specific case. Or rather, it is in some cases, such as in the evaluation of the return on advertising activities in PPC (pay per click), but it becomes much more complex if we place, for example, contents such as blog posts at the center of digital marketing, whose range of action is broader (also in terms of duration) than an advertising campaign.